The editorĮvernote’s big redesign started with the note editor. That, in turn, could change the public’s perception of Evernote and rekindle some of the excitement that surrounded the business back in 2008. It was a monumental effort, but one that should allow the company to move faster in the future. Behind the scenes, Evernote has ripped up and rebuilt the technical infrastructure behind each app. Evernote’s web-based portal has been refreshed, too, and a similar overhaul is planned for the Android app. A few weeks later, the Windows and MacOS apps received a similar makeover. Last month, a new version of Evernote was released for iPhone and iPad. Not now Turn on Turned on Turn onįinally, after years of stagnation, it feels like the company is ready for a comeback. You can disable notifications at any time in your settings menu. The 'remember everything' company was no longer the king, but the grandfather of note-taking apps. As Evernote tried to stabilize its business, a slew of fresh note-taking apps including Notion and Bear entered the market. The company had expanded needlessly, some felt, instead of improving and better monetizing its core product. The not-quite-a-startup then killed its merchandise business, raised prices and implemented a privacy policy that was quickly reversed following widespread user backlash. In 2015, the company shut down Evernote Food, changed CEO and fired 13 percent of its staff. It launched a food-specific app and offered a whole range of merchandise including desk tidies and socks.

It partnered with Moleskine to produce paper notebooks which, through a combination of stickers and scanning, could be easily tagged and ported into Evernote. That popularity allowed the company to expand into new areas.

“As a company, we had invented the personal productivity category,” Ian Small, CEO of Evernote told Engadget. The obvious go-to, regardless of the hardware you owned and what you were trying to store. Evernote used to be the king of note-taking apps.

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